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Your goal, dates and donor plan

Start with a plan you can actually hit.

Our team helps you set a campaign goal, choose your dates and length, and plan how you’ll engage donors, before you launch a single page.

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Campaign plan
Beacon Community Fund

Prepared with your team · 8 weeks before launch

Draft 1
Goal
$500,000
Last year $380,000
Dates
Nov 23 to 30
One week
Matchers
3 families
Doubling every donation
Captains
60 teams
8 per grade
How we’ll reach donors
EmailText messagesSocial postsPhone callsCaptain outreachGala night
Pace to goal
Before launch
Week 8
Kickoff call and goal
Week 6
Matchers confirmed
Week 4
Branding and copy
Week 2
Captains trained
Week 1
Page and emails ready
Launch
Nov 23
Expand
A realistic goal

Based on your needs, your history and your donors.

The right dates

A campaign length that keeps urgency high.

A donor plan

Matchers, captains and the channels you’ll use.

Where to start

Start with what you want to accomplish.

Who is your donor base? What do you want to achieve? The answers shape everything else: the goal, the dates, the campaign type and how you’ll ask.

You don’t have to work it out alone. We’ve run campaigns with organizations like yours, and we’ll help you choose what fits.

How we work

A few conversations, one clear plan.

1
Kickoff call
Your cause, your donors and past campaigns.
2
Goal and dates
A goal with a stretch, and dates that keep urgency high.
3
Your team
Matchers, captains and who does what.
4
Your plan
Channels, timeline and the milestones to watch.
Three questions

The answers shape everything.

We start every strategy consult with the same three questions, then build your goal, dates and outreach plan from the answers.

  • A goal based on your needs and your history
  • Dates and a campaign length that keep urgency high
  • Matchers and captains lined up before launch
  • A plan for email, text, social and phone outreach
1
What do you want to accomplish?
Your goal
A new school building
12 classrooms
Open by September
2
Who will give?
Your donors
1,900 past donors
400 school families
Alumni and friends
3
Who will help you ask?
Your team
3 matching families
60 team captains
Board and staff
Expand
What you get

What you leave with.

A plan your whole team can follow, from the first week to launch day.

Campaign goal

A goal and a stretch goal to keep momentum after you hit it.

Dates and length

When to run it and for how long.

Campaign type

Matching, peer to peer, auction or another type that fits.

Matchers

A plan for finding and using matching donations.

Captains and teams

Who to recruit and how to get them started.

Timeline

What needs to happen each week before launch.

Better together

Pair it with the rest of our team.

All services
Branding & design

A campaign look, and graphics in every size.

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Copywriting

Your mission, in words that move people to give.

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Promo video & reels

Short videos made from your footage, for social.

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Live events

Invitations, swag and a branded ticker on the night.

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Campaign manager

One person with you before, during and after.

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Strategy questions, answered.

Not sure which services you need? We’ll help you choose.

Talk to our team

Depending on your package, our team helps you set a goal, choose your dates and plan how you’ll engage donors.

Raising awareness.Raising support.Raising the bar.

Start your RaiseThon today.

Experience the power of efficient crowdfunding. Let’s make your dream a reality, together.

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